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2. Effectiveness of a food safety education program for news reporters
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Benedict, Jamie A. (author), Dodds, Mary (author), Leontos, Carolyn (author), Omaye, Stanley (author), Tyler, Peggy (author), and University of Nevada Cooperative Extension, Department of Nutrition, Reno, NV
- Format:
- Conference paper
- Publication Date:
- 1994
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07868
- Notes:
- James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., Recent survey findings show that consumers' concerns related to food safety are not congruent with actual risk. This may, in part, be attributed to media coverage of these issues. The goal of this Extension program was to improve the ability of consumers to make informed decision related to food safety be enhancing the media's reporting of related issues. A resource manual was developed and distributed to television, newspaper, and radio reporters in three Western states. The manual includes material on ten different food safety topics, sample news stories, a dictionary of terms, suggested readings, and resource directory. Telephone interviews conducted with 60% of the recipients (n=141) 3-6 months following distribution, indicated that 54% had used the manual. Those who had, found the manual timely (95%), and helpful (97%). The information provided on foodborne illness was used most often - corresponding to reporters' ratings of public interest.
3. The relationship of communication it to risk perceptions and preventive behavior related to lead in drinking water
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dunwoody, Sharon (author), Dybro, Tom (author), Griffin, Robert J. (author), Zabala, Fernando (author), and Center for Mass Media Research, Marquette University, Milwaukee, WI; Center for Environmental Communication and Education Studies, University of Wisconsin, Madison, WI; Center for Mass Media Research, Marquette University, Milwaukee, WI; Center for Mass Media Research, Marquette University, Milwaukee, WI
- Format:
- Conference paper
- Publication Date:
- 1994
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08036
- Notes:
- James F. Evans Collection, Mimeographed, 1994. 25 p. Paper presented at the Association for Education in Journalism and Mass Communication convention in Atlanta, GA, August 10-13, 1994., More and more communities are becoming concerned about health risks posed by lead and other health hazards in their supplies of drinking water. Our study, applying the model of innovation diffusion to the adoption of preventive health behaviors, found that reliance on health professional for information about lead in tap water was associated with residents perceiving risk form this hazard and efficacy in dealing with it, and adopting preventive behaviors. Mass media nd pamphlets direct-nailed to residents were relatively ineffective. The relationship of access difficulty and perceived informational usefulness to reliance on media for tap water lead information are also examined. (original)