Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23590
Notes:
Presented at the Association for Education in Journalism and Mass Communication conference in San Antonio, Texas, August 2005.. 14 pages., Case examples included a use of viral advertising by Burger King. The firm established a web site to introduce a new TenderCrisp chicken sandwich. The site, featuring "Subservient Chicken," attracted 14 million unique users in just under a year and sales of the sandwich reportedly increased 9 percent a week while the campaign was in full swing.
Hayes, Dermot J. (author) and Jensen, Helen H. (author)
Format:
Conference paper
Publication Date:
1993
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07814
Notes:
James F. Evans Collection, see C07805 for original, In: Walter J. Armbruster and John E. Lenz, eds. Commodity promotion policy in a global economy: proceedings of a symposium, October 22-23, 1992, Arlington, Virginia. Oak Brook, IL: Farm Foundation, 1993. p. 90-104.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08295
Notes:
Evans, AgComm teaching, In: Proceedings of the 1981 Illinois Strawberry School, March 3, 1981, Mt. Vernon, IL. Urbana, IL : University of Illinois. (Cooperative Extension Service Horticulture Series 25) p. 28-34.
Grundmeier, Eric (author), Jensen, Helen H. (author), Johnson, Stanley R. (author), Skold, K. (author), and Iowa State University
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06464
Notes:
James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 302-318
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07817
Notes:
James F. Evans Collection, see C07805 for original, In: Walter J. Armbruster and John E. Lenz, eds. Commodity promotion policy in a global economy: proceedings of a symposium, October 22-23, 1992, Arlington, Virginia. Oak Brook, IL: Farm Foundation, 1993. p. 126-131.
Beare, Steve (author), Dewbre, Joe (author), and Senior Economists, Australian Bureau of Agricultural and Resource Economics, Canberra, Australia; Senior Economists, Australian Bureau of Agricultural and Resource Economics, Canberra, Australia
Format:
Conference paper
Publication Date:
1992
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06463
Notes:
James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 285-301
Stebner, Scott (author) and Baker, Lauri M. (author)
Format:
Conference paper
Publication Date:
2016-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08143
Notes:
Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS), in San Antonio, Texas, February 7-8, 2016. 24 pages.
