Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29969
Notes:
Via Food Systems Insider. 4 pages., Author critiques a government program intended to connect consumers more closely with farmers and food, especially through local sources.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: D06516
Notes:
2 pages., Response to question about the relationship between "science communication" and "agricultural communication(s)" Examination of commonalities and defining differences. Suggestion about opportunity for increased collaboration.
Letter to the editor regarding publication of research by Stanley Ewen and Arpad Pusztai regarding effects of genetically modified potatoes on rat small intestines.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: D10716
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004 are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, 2 pages., Author's thoughts as editorial director of Farm Journal magazine. 1 page draft.
Via online issues. 2 pages., Author alerts readers to a move to "put the mapping for where service is needed in the hands of Connected Nation, a company representing big telecommunications companies."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35785
Notes:
"The Farm Journalist"series via online. 2 pages., Author suggests that even in the face of compressed time and higher waves in the ocean of work, agricultural journalists can control the knob of that crescendo. "Even if you are the only one able to perceive your value, so be it. Smile. Laugh."
Kozak, Jerry (author / President, National Milk Producers Federation) and National Milk Producers Federation, Arlington, Virginia.
Format:
Commentary
Publication Date:
2008-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30200
Notes:
2 pages., Comments on a widely distributed video showing mistreated cattle at a California meat packing plant. Examines the increasing complications of cattle processing and other factors that "haven't really been the focus on the ongoing investigation."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12014
Notes:
Online from website of SpinSucks.com. 4 pages., Author briefly describes two case examples of crisis management (one effective, one ineffective), emphasizes the importance of a plan, and describes four steps to get started in planning.
"Farmers' lack of market power is the real enemy, so farmers and ranchers must work together to gain bargaining power, because, without it, independent farmers have little hope of survival." Mentions issue of farm organizations, agricultural trade and commodity groups misrepresenting their interests to Congress and policy makers by posing as the family farmer.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C24073
Notes:
From Meatingplace.com via Food Safety Network. 2 pages., Author suggests that the meat industry can learn lessons in marketing communication from the cotton industry.
Via ProQuest Historical Newspapers. 1 page., Letter to the editor doubts the accuracy of a poll announced in the Farm Journal magazine indicating that Governor Landon was gaining throughout the West. Reason: Farm Journal is owned by Joseph N. Pew, Jr., vice president of the Sun Oil Company. "The Pew family has been a heavy contributor to the Liberty League and Mr. Pew himself was shown to have contributed at least $2,000 to the Farmers Independence Council."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35770
Notes:
"The Farm Journalist"series via online. 2 pages., Discusses agricultural journalists' use of new information technologies. "The challenge is not that of attempting to use all available technology but of selecting those parts offering the highest probability of working best for us."
Traces the expansion in number of media options available during the past 30 years and expresses appreciation to readers for their readership of Successful Farming magazine in that competitive environment.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29994
Notes:
Via CattleNetwork.com. 1 page., Author commends a column written by the food editor of the Los Angeles Times. This file includes a print-out of the column (3 pages) from www.latimes.com.
4 pages., Via online journal., ACE President Elizabeth Gregory North comments on JAC as evidence of the strong research tradition that is alive and well in ACE.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30262
Notes:
7 pages., "If more of our news is going to be produced by non-traditional sources - like NGOs who have an interest in promoting their own agenda - how can news consumers sort through their sources and figure out who to believe?"
Via UI Library subscription., Owner-president of Brock Associates, Milwaukee, Wisconsin, describes his career, the services his firm provides, outlook for agricultural commodities, and farm policy changes anticipated with the new federal administration.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23918
Notes:
Prairie Writers Circle of The Land Institute, Salina, Kansas. 3 pages., Author offers 10 reasons why he thinks agrarianism has something to offer contemporary Americans, "with or without dirt under their fingernails."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30063
Notes:
Posted at http://www.fionalake.com.au/agricultural-journalism.html, Home page of author. 1 page., Author emphasizes the importance of agriculture and the importance of good quality media stories in support of it.
Weiss, Dick (author) and Donald W. Reynolds National Center for Business Journalism, Arizona State University, Phoenix.
Format:
Commentary
Publication Date:
2008-07-31
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: C28172
Notes:
Via online. 13 pages., Author cites three newspaper articles that reflect excellence in agricultural reporting, especially in terms of "putting pictures in readers' heads with telling details." Two of the three articles are available in printed format with URLs to online sources.
Via online. 5 pages., "Industry in a frenzy, trying to decode the sludge of public opinion while still getting used to the idea this is something to take seriously."
