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    21. Technology is values neutral - your brand is not

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Arnot, Charlie (author / Center for Food Integrity)
    Format:
    Commentary
    Publication Date:
    2020
    Published:
    International: Center for Food Integrity, Gladstone, Missouri.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11706
    Notes:
    4 pages., Online from publisher website., Perspectives about how consumers will perceive technology in food and agriculture going forward. "...will they view innovation as positive and something they should embrace and support? Or, will innovation be perceived as another looming threat that should be avoided at all costs? The answer to those questions rests with those who bring the technology to market."

    24. Agro-inputs or agri-inputs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Asociation for Communication Excellence in Agriculture, Natural Resources and Life and Human Sciences (ACE), Gainesville, Florida.
    Format:
    Commentary
    Publication Date:
    2007-04-26
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: C25698
    Notes:
    Via ACE e-mail stream. 3 pages., Retired and life members of ACE discuss appropriate use of the prefixes "agri-" and "agro."

    26. Who is a farmer? Linguistic insights into agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Astyk, Sharon (author)
    Format:
    Commentary
    Publication Date:
    2008-04-23
    Published:
    International: Grist Magazine, Inc. - Environmental News and Commentary
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167 Document Number: C27897
    Journal Title:
    Grist
    Notes:
    Via online access. 7 pages., Examines the elements of an "honest vision for the future with a shared language that accurately describes our world." Size of farm is not the key indicator, the author argues.