Gifford, Claude W. (author / Director, Office of Information, U.S. Department of Agriculture)
Format:
Commentary
Publication Date:
Circa 1973
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: D10748
Notes:
2 pages., Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Claude W. Gifford Collection., Emphasis on writing public information that is readable and understandable. Cites an example of a proposed news release from the deputy of one USDA agency. It contained a 68-word sentence found not understandable.
Online from publication., Essay about the career, writings, and perspectives of a long-time faculty member at the University of Montana. One perspective emphasized: "Aging is unavoidable. Growing up, though, takes work."
Author uses the career of a musician to emphasize the value of determining what part of your writing talent is unique, then "carefully create the best possible surroundings for that talent to grow and flourish."
Writer criticizes current language use and reports that he tosses flags and assigns penalties (per football) when he sees and hears misuse of language while watching television.
