Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35785
Notes:
"The Farm Journalist"series via online. 2 pages., Author suggests that even in the face of compressed time and higher waves in the ocean of work, agricultural journalists can control the knob of that crescendo. "Even if you are the only one able to perceive your value, so be it. Smile. Laugh."
Evans, Jim (author) and Agricultural Communications Program, College of Media and College of Agricultural, Consumer and Environmental Sciences, University of Illinois, Urbana-Champaign.
Format:
Commentary
Publication Date:
2013-04
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D01617
Notes:
2 pages., Responses by author to four questions about: definition of agricultural journalism, main reasons IFAJ began, subjects that IFAJ covers and the future of agricultural journalism. These questions came to the Agricultural Communications Documentation Center.
Author describes these trends that involve communications programs in colleges of agriculture, extension and research programs: mission creep (to more PR), abandoning our roots (in pursuit of high rankings), communication decentralization, professional slippage (off the faculty ladder), administrative disconnect (with communications leaders), insufficient funding for strategic marketing of colleges, lack of increased communication with nonfarm audiences.
