Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D06617
Notes:
1 page., Author's perspectives about the role of the agricultural communications faculty member, especially in connection with agriculture. Describes tendency to serve as an honest broker, neutral convener, information provider, question raiser, joint problem solver and sometimes conscience. Expresses advocacy for the mission of agriculture in service to humankind, but not as advocate or apologist for the structures, functions and actions within agriculture - or as blanket adversary or critic.
Author examines several ethical issues identified in an analysis and public reporting of conversation involving an environmental blogger and a coal industry executive. Examination involved ethical standards of the Society of Professional Journalists and the Public Relations Society of America.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 47 Document Number: D10715
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004 are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, 2 pages., Author's thoughts as editorial director of Farm Journal magazine.
Online from periodical. 3 pages., Author described the responsibilities and importance of the produce manager/specialist. "These hardworking individuals live in two worlds; they have one foot in the stores and one foot in the corporate office." Emphasized the need for communications leadership among the teams with whom they work.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06588
Notes:
Unpublished notes of responses during an interview/video session with Fawn Kurtzo, graduate student at the University of Arkansas, July 14, 2015. 4 pages.
