Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22487
Notes:
Agricultural Publishers Association Record, Jul 1, 1920 - Jan1, 1921, Series No. 8/3/80, Box 3, University of Illinois Archives., Bulletin No. 182, page 2, Note of farewell after White served for five-plus years as managing director of the Association.
Reports that focus group research among farm readers shows they want information that is not a commercial on the editorial pages they read. "Isn't it strange? The very credibility these folks crave is the first thing to disappear when publishers agree to relax their standards."
