Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: D10716
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004 are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, 2 pages., Author's thoughts as editorial director of Farm Journal magazine. 1 page draft.
"Farmers' lack of market power is the real enemy, so farmers and ranchers must work together to gain bargaining power, because, without it, independent farmers have little hope of survival." Mentions issue of farm organizations, agricultural trade and commodity groups misrepresenting their interests to Congress and policy makers by posing as the family farmer.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35770
Notes:
"The Farm Journalist"series via online. 2 pages., Discusses agricultural journalists' use of new information technologies. "The challenge is not that of attempting to use all available technology but of selecting those parts offering the highest probability of working best for us."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30262
Notes:
7 pages., "If more of our news is going to be produced by non-traditional sources - like NGOs who have an interest in promoting their own agenda - how can news consumers sort through their sources and figure out who to believe?"
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30063
Notes:
Posted at http://www.fionalake.com.au/agricultural-journalism.html, Home page of author. 1 page., Author emphasizes the importance of agriculture and the importance of good quality media stories in support of it.
Weiss, Dick (author) and Donald W. Reynolds National Center for Business Journalism, Arizona State University, Phoenix.
Format:
Commentary
Publication Date:
2008-07-31
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: C28172
Notes:
Via online. 13 pages., Author cites three newspaper articles that reflect excellence in agricultural reporting, especially in terms of "putting pictures in readers' heads with telling details." Two of the three articles are available in printed format with URLs to online sources.
Evans, Jim (author) and Agricultural Communications Program, University of Illinois, Urbana.
Format:
Commentary
Publication Date:
2007-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C26056
Notes:
3 pages, Thoughts offered in response to that question from a professional agricultural journalist. Focus on key appeals, key audiences and some possible means.
"It is not the job of an ag news broadcaster or agricultural journalist to be an 'advocate'." ..."covering all sides of a story is a responsibility for any reporter."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35777
Notes:
"The Farm Journalist"series via online. 2 pages., Advice to ag journalists: "Utter these words aloud: 'Lord, just for today, help me make mediocrity fabulous.'"
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23814
Notes:
Via Poynteronline. 3 pages, Author argues that "journalism on a smaller scale provides a bigger opportunity to connect with (and answer to) readers and viewers." Cites an experience in which a reporter at a small daily newspaper on the coast of rural North Carolina told her readers that the water was polluted with cancer-causing chemicals and that city leaders had known about the pollutants for many years without doing anything. She received a Pulitzer Gold Medal for Meritorious Public Service, but a hostile reception, locally, by people upset by the uproar she had caused in the community.
Solomon, Norman (author) and Fairness and Accuracy in Reporting, New York City, New York.
Format:
Commentary
Publication Date:
2006-05-16
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24433
Notes:
Retrieved July 7, 2006, Media Beat. 2 pages., Author discusses the limitations of journalistic work related to hunger throughout the world. "Journlism can't answer those questions. But journalism should ask them."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: C26321
Notes:
Posted at http://proquest.umi.com/pqdweb?did=1329833451&sid=1&Fmt=3&clientld=36305&RQT=309&Vname=PQD, BusinessWorld, Manila, Philippines, via ProQuest. 4 pages.
Fleury, Jean-Marc (author / Executive Director, World Conference of Science Journalists in Canada)
Format:
Commentary
Publication Date:
2004-06-10
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23745
Notes:
Via BBC World Service Trust.Org. 2 pages., "Development journalism is an oxymoron. Developing countries need good journalism and good journalists, period."
1 page., Author expresses concerns about disappearance of trustworthy news content and urges agricultural readers to be "cautious in whom you trust and what you believe in the 24/7 news cycle. We deserve to know all sides of a story, not just the one that the 'conservative' or 'liberal' media outlet wants you to believe."
Author examines potentials for bias in coverage efforts of farm media, as reflected in a Trade Talk activity at the annual meeting of the National Association of Farm Broadcasting.
Via online access. 7 pages., Comments on an article in the fashion and style section of the New York Times about urban residents creating small-space farms near urban areas where people are "hungry for quality produce and willing to pay a premium."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23816
Notes:
Via Poynteronline. 3 pages, "If you want to practice journalism with a difference, mimic the military. Embed journalists everywhere. Embed them where people live, work, play, and pray. Embed them in neighborhoods, urban areas, rural areas, corporations, nonprofits, hospitalsl, families, retirement communities, conservative centers and liberal lodges." Author describes benefits.
Via online. 1 page., Author notes how some journalists are now given the freedom to produce stories with the angles they prefer rather than provide objective and balanced reporting.
Simmons, Denny (author) and Cooperative Communicators Association
Format:
Commentary
Publication Date:
2009-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28961
Notes:
2 pages., Author, an award-winning photojournalist, emphasizes the importance of overlooking diversions and focusing "on what's important - telling truthfull and compelling stories to change the world."
