Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: D10716
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004 are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, 2 pages., Author's thoughts as editorial director of Farm Journal magazine. 1 page draft.
"Farmers' lack of market power is the real enemy, so farmers and ranchers must work together to gain bargaining power, because, without it, independent farmers have little hope of survival." Mentions issue of farm organizations, agricultural trade and commodity groups misrepresenting their interests to Congress and policy makers by posing as the family farmer.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35770
Notes:
"The Farm Journalist"series via online. 2 pages., Discusses agricultural journalists' use of new information technologies. "The challenge is not that of attempting to use all available technology but of selecting those parts offering the highest probability of working best for us."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30262
Notes:
7 pages., "If more of our news is going to be produced by non-traditional sources - like NGOs who have an interest in promoting their own agenda - how can news consumers sort through their sources and figure out who to believe?"
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30063
Notes:
Posted at http://www.fionalake.com.au/agricultural-journalism.html, Home page of author. 1 page., Author emphasizes the importance of agriculture and the importance of good quality media stories in support of it.
Weiss, Dick (author) and Donald W. Reynolds National Center for Business Journalism, Arizona State University, Phoenix.
Format:
Commentary
Publication Date:
2008-07-31
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: C28172
Notes:
Via online. 13 pages., Author cites three newspaper articles that reflect excellence in agricultural reporting, especially in terms of "putting pictures in readers' heads with telling details." Two of the three articles are available in printed format with URLs to online sources.
Evans, Jim (author) and Agricultural Communications Program, University of Illinois, Urbana.
Format:
Commentary
Publication Date:
2007-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C26056
Notes:
3 pages, Thoughts offered in response to that question from a professional agricultural journalist. Focus on key appeals, key audiences and some possible means.
"It is not the job of an ag news broadcaster or agricultural journalist to be an 'advocate'." ..."covering all sides of a story is a responsibility for any reporter."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35777
Notes:
"The Farm Journalist"series via online. 2 pages., Advice to ag journalists: "Utter these words aloud: 'Lord, just for today, help me make mediocrity fabulous.'"
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23814
Notes:
Via Poynteronline. 3 pages, Author argues that "journalism on a smaller scale provides a bigger opportunity to connect with (and answer to) readers and viewers." Cites an experience in which a reporter at a small daily newspaper on the coast of rural North Carolina told her readers that the water was polluted with cancer-causing chemicals and that city leaders had known about the pollutants for many years without doing anything. She received a Pulitzer Gold Medal for Meritorious Public Service, but a hostile reception, locally, by people upset by the uproar she had caused in the community.
Solomon, Norman (author) and Fairness and Accuracy in Reporting, New York City, New York.
Format:
Commentary
Publication Date:
2006-05-16
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24433
Notes:
Retrieved July 7, 2006, Media Beat. 2 pages., Author discusses the limitations of journalistic work related to hunger throughout the world. "Journlism can't answer those questions. But journalism should ask them."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: C26321
Notes:
Posted at http://proquest.umi.com/pqdweb?did=1329833451&sid=1&Fmt=3&clientld=36305&RQT=309&Vname=PQD, BusinessWorld, Manila, Philippines, via ProQuest. 4 pages.
Fleury, Jean-Marc (author / Executive Director, World Conference of Science Journalists in Canada)
Format:
Commentary
Publication Date:
2004-06-10
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23745
Notes:
Via BBC World Service Trust.Org. 2 pages., "Development journalism is an oxymoron. Developing countries need good journalism and good journalists, period."
1 page., Author expresses concerns about disappearance of trustworthy news content and urges agricultural readers to be "cautious in whom you trust and what you believe in the 24/7 news cycle. We deserve to know all sides of a story, not just the one that the 'conservative' or 'liberal' media outlet wants you to believe."
Author examines potentials for bias in coverage efforts of farm media, as reflected in a Trade Talk activity at the annual meeting of the National Association of Farm Broadcasting.
Via online access. 7 pages., Comments on an article in the fashion and style section of the New York Times about urban residents creating small-space farms near urban areas where people are "hungry for quality produce and willing to pay a premium."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23816
Notes:
Via Poynteronline. 3 pages, "If you want to practice journalism with a difference, mimic the military. Embed journalists everywhere. Embed them where people live, work, play, and pray. Embed them in neighborhoods, urban areas, rural areas, corporations, nonprofits, hospitalsl, families, retirement communities, conservative centers and liberal lodges." Author describes benefits.
Via online. 1 page., Author notes how some journalists are now given the freedom to produce stories with the angles they prefer rather than provide objective and balanced reporting.
Simmons, Denny (author) and Cooperative Communicators Association
Format:
Commentary
Publication Date:
2009-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28961
Notes:
2 pages., Author, an award-winning photojournalist, emphasizes the importance of overlooking diversions and focusing "on what's important - telling truthfull and compelling stories to change the world."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35774
Notes:
"The Farm Journalist"series via online. 3 pages., Suggests that ag magazines must respond to the new reality calling for readers to be far better served and to charge accordingly. "The force driving magazines forward will be content rather than advertising."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06122
Notes:
Pages 66-71 in "Ethics, efficiency and food security: feeding the 9 billion well," The Crawford Fund 2014 Annual Parliamentary Conference, Canberra, ACT, Australia, August 24-28, 2014. 157 pages.
Reports that focus group research among farm readers shows they want information that is not a commercial on the editorial pages they read. "Isn't it strange? The very credibility these folks crave is the first thing to disappear when publishers agree to relax their standards."
Online via UI subscription. 10 pages., How libraries are teaming up with journalists to promote media literacy, spur civic engagement, and even take on reporting projects
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26631
Notes:
Archived November 28, 2007, Via Food Safety Network. 1 page., Criticizes practices of reporters who want to "dish the dirt on dangerous dining, or seep into the city's soiled food service underbelly, or test for toxins in takeout."
Posted at http://www.southeastfarmpress.com, Via online issue. 1 page., Intern at this farm journal writes about his discovery that ag sources of information are understanding.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35776
Notes:
"The Farm Journalist"series via online. 2 pages., On getting information from others. "To be successful in that regard, you must be kind, understanding, interested and flexible."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23813
Notes:
E-Media Tidbits via Poynteronline. 1 page, Cites a rural newspaper editor who suggests: "As small papers concentrate their energy from print to digital, I think we are cutting off our collective noses to spite the face of community journalism - and not fighting for the attention of readers."
Online via keyword search of UI Library eCatalog., Report of an interdisciplinary journalism project involving relationships between information gathering and reporting in the mass media and in medical communications. Involved links between fishmeal and the fish farming industry in Peru.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35786
Notes:
"The Farm Journalist"series via online. 3 pages., Suggestions for successful management and operation of organizations. "We in ag journalism need all the help we can get. Organizations serving this profession need all the help we can give them."
Cross, Al (author / Director, Institute of Rural Journalism and Community Issues, University of Kentucky )
Format:
Commentary
Publication Date:
2018-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10311
Notes:
2 pages., Online from the Institute of Rural Journalism and Community Issues, University of Kentucky. Published earlier in the Publishers' Auxiliary, newspaper of the National Newspaper Association., "We need more letters from the editor, not just statements of general principle, but explanations of how and why we do certain tings. If we demand transparency from officials and institutions, we must practice it ourselves."