"It is not the job of an ag news broadcaster or agricultural journalist to be an 'advocate'." ..."covering all sides of a story is a responsibility for any reporter."
Author examines potentials for bias in coverage efforts of farm media, as reflected in a Trade Talk activity at the annual meeting of the National Association of Farm Broadcasting.
Reports that focus group research among farm readers shows they want information that is not a commercial on the editorial pages they read. "Isn't it strange? The very credibility these folks crave is the first thing to disappear when publishers agree to relax their standards."
