Author describes these trends that involve communications programs in colleges of agriculture, extension and research programs: mission creep (to more PR), abandoning our roots (in pursuit of high rankings), communication decentralization, professional slippage (off the faculty ladder), administrative disconnect (with communications leaders), insufficient funding for strategic marketing of colleges, lack of increased communication with nonfarm audiences.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D01123
Notes:
"This Week in Ag," via Google+. 2 pages., More than 15,000 digital agriculture related news and information articles about selected topics (beef, corn, dairy, poultry, soybean and swine) were generated worldwide in 14 months. These don't count news and stories from other channels (print, radio, video, conferences).
