Author describes these trends that involve communications programs in colleges of agriculture, extension and research programs: mission creep (to more PR), abandoning our roots (in pursuit of high rankings), communication decentralization, professional slippage (off the faculty ladder), administrative disconnect (with communications leaders), insufficient funding for strategic marketing of colleges, lack of increased communication with nonfarm audiences.
Via online. 3 pages., Subtitle: A recent 8,000-word article in the New Yorker reaffirmed a trend in journalism of turning important scientific issues into a circus sideshow.
