Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C36925
Notes:
Via SciDev.net. 2 pages., Director of the non-profit media organisation, TVE Asia Pacific, argues that "the media and development organizations are currently part of the problem."
Perspectives on the role of an ethical public communicator in "this toxic political situation called the environmental debate." Author concludes that in this information environment "the real ethical issue lies with us - the informed citizenry. An ethical citizenry would be rhetorically savvy in order to make sound choices about their local economies and their global environment."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22545
Notes:
Published in a column, "The Final Word," from Food Routes Network, Millheim, Pennsylvania. Issue 45. 2 pages., Author reports on consolidation of farm periodicals, with resulting cutbacks in editorial staffing and in local coverage. Describes financial pressures that lead to more use of free-lance writers that often write for ag publications and ag public relations agencies simultaneously. "But the divided loyalties often yield stories that resemble corporate press releases more than journalism." Cites an example from his experience as a free-lance writer.
Reports that focus group research among farm readers shows they want information that is not a commercial on the editorial pages they read. "Isn't it strange? The very credibility these folks crave is the first thing to disappear when publishers agree to relax their standards."
