Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23813
Notes:
E-Media Tidbits via Poynteronline. 1 page, Cites a rural newspaper editor who suggests: "As small papers concentrate their energy from print to digital, I think we are cutting off our collective noses to spite the face of community journalism - and not fighting for the attention of readers."
Online from publisher. 2 pages., Author notes that the COVID-19 pandemic is creating stress for agri businesses concerned about how to communicate effectively with their audiences. Digital obstacles such as ad blocking software, email opt-outs, and spam fatigue have forced marketers to adjust strategies. "Direct mail may offer the best bang for the buck during this pandemic." Consumers can read it whenever they want, it offers more engagement of physical senses, and is a tangible product in their hands.
