1. It's the reader, stupid
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Crummett, Dan (author)
- Format:
- Commentary
- Publication Date:
- 2005-11
- Published:
- USA: American Agricultural Editors' Association
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23219
- Journal Title:
- ByLine
- Journal Title Details:
- : 6-7
- Notes:
- Reports that focus group research among farm readers shows they want information that is not a commercial on the editorial pages they read. "Isn't it strange? The very credibility these folks crave is the first thing to disappear when publishers agree to relax their standards."