"We are not going to reverse trends affecting our profession, but if we can see where they are going, we can position ourselves for the winning shot. This leads to the second point. We need to see the future clearly. I contend that many of the issues described by Whiting are in actuality indicators of two larger trends: an increasingly diverse audience and the need for universities to be more entrepreneurial." Author calls for communications departments and centers to think and act more collectively rather than individually.
Evans, Jim (author) and Agricultural Communications Program, University of Illinois, Urbana.
Format:
Commentary
Publication Date:
2013-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01388
Notes:
1 page., Brief review of the author's chosen role as an agricultural communications faculty member in the academic community, with emphasis on the relationship with agriculture.
