1. U.S. farmer needs a cowboy image Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Truitt, Gary (author) Format: Commentary Publication Date: 2009-04-08 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29163 Journal Title: Farm World Journal Title Details: 55(10) : 4 Notes: Author encourages farmers to "tell their own stories in their own words," especially using new social media available.