1. The ultimate irony: health care industry adopts big tobacco's PR tactics Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Potter, Wendell (author) and Center for Media and Democracy, Madison, Wisconsin. Format: Commentary Publication Date: 2009-07-09 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C30689 Notes: 2 pages.