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    Start Over Format Commentary Subject Term appeals (message) Subject Term consumers Subject Term technological advancement

    1. Plant breeders and geneticists seeding solutions. How did Dan Barber get it so wrong?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gale, Wayne (author / Chair, American Seed Trade Association)
    Format:
    Commentary
    Publication Date:
    2019-06-18
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11041
    Notes:
    The June 7, 2019 commentary by Barber in the New York Times was retrieved online at: https://seedfreedom.info/opinion-save-our-food-free-the-seed. It is filed with this document., Online via seedworld.com. 3 pages., Response to an opinion piece in the New York Times by celebrity chef Dan Barber. Barber reported on visiting a 24,000-acre farm in North Dakota and observing the large scale of operations. He concluded: "We should be alarmed by the current architects." In this commentary author Gale offered a differing view of the changes in plant breeding and the seed industry over the past 100-plus years - and what they mean for the future.

    2. Technology is values neutral - your brand is not

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Arnot, Charlie (author / Center for Food Integrity)
    Format:
    Commentary
    Publication Date:
    2020
    Published:
    International: Center for Food Integrity, Gladstone, Missouri.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11706
    Notes:
    4 pages., Online from publisher website., Perspectives about how consumers will perceive technology in food and agriculture going forward. "...will they view innovation as positive and something they should embrace and support? Or, will innovation be perceived as another looming threat that should be avoided at all costs? The answer to those questions rests with those who bring the technology to market."