Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30063
Notes:
Posted at http://www.fionalake.com.au/agricultural-journalism.html, Home page of author. 1 page., Author emphasizes the importance of agriculture and the importance of good quality media stories in support of it.
In an issue located in a chronological file entitled "INTERPAKS - Newsletter" from the International Programs records of the Agricultural Communications Program, University of Illinois., From the International Programs records of the Agricultural Communications Program, University of Illinois, Urbana-Champaign., Author introduces reasons why top-down management and decision making generally results in ineffective extension systems. Also addresses reasons why resistance to organizational change is so persistent and difficult. "Huge benefits will come from changing to a decentralized system that fosters acceptance of responsibility through incentives and provides for local programming through involvement and interaction with the clientele."
