Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35774
Notes:
"The Farm Journalist"series via online. 3 pages., Suggests that ag magazines must respond to the new reality calling for readers to be far better served and to charge accordingly. "The force driving magazines forward will be content rather than advertising."
Reports that focus group research among farm readers shows they want information that is not a commercial on the editorial pages they read. "Isn't it strange? The very credibility these folks crave is the first thing to disappear when publishers agree to relax their standards."
Evans, Jim (author) and Agricultural Communications Program, College of Media and College of Agricultural, Consumer and Environmental Sciences, University of Illinois, Urbana-Champaign.
Format:
Commentary
Publication Date:
2013-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D01614
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28970
Notes:
17 pages., Author's career experiences with particular focus on the relationship between a rural background and an academic career. Shortened adaptation was published in Zachary Michael Jack (ed.), Black earth and ivory tower: new American essays from farm and classroom. University of South Carolina Press, Columbia, pages 259-264. 2005.
