1. The Twinkie Effect: even a sponge cake has a story Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Smit, Krystil (author) and Paulsen Marketing, Sioux Falls, South Dakota. Format: Commentary Publication Date: 2013-06-28 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D01610 Notes: 2 pages.