Format: Commentary / Publication Year: 2012

1. Maybe all journalism is service journalism

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wallace, Mark (author)
Format:: Commentary
Publication Date:: 2012-09-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D06644
Notes:: Blog by author. 2 pages.

2. Having a voice in the food dialogue

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Stallman, Bob (author / American Farm Bureau Federation)
Format:: Commentary
Publication Date:: 2012-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00023
Journal Title:: Agri Marketing
Journal Title Details:: 50(2) : 58

3. Lack of information on livestock facilities spells trouble in Illinois and beyond

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Steuer, Karen (author / Pew Environmental Group)
Format:: Commentary
Publication Date:: 2012-10-16
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00035
Notes:: Pew Environmental Group.

4. Organic by another name - like science

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Guebert, Alan (author)
Format:: Commentary
Publication Date:: 2012
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00036
Journal Title:: Illinois AgriNews
Journal Title Details:: 35(33) : A4

5. Antimicrobial animal drug sales and distribution reporting

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rogers, Laura (author / Pew Charitable Trusts), Hansen, Gail R. (author / Pew Charitable Trusts), and Pew Health Group, Washington, D.C.
Format:: Commentary
Publication Date:: 2012-10-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00044
Notes:: Report to the Commissioner, U.S. Food and Drug Administration, regarding a docket item for proposed rulemaking., 3 pages.

6. World of extremes

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Thornton, Mace (author)
Format:: Commentary
Publication Date:: 2012
Published:: USA: Agricultural Relations Council, New Prague, Minnesota.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00055
Journal Title:: ARCLight
Journal Title Details:: Fall
Notes:: Urges agricultural public relations professionals to seek the "kernel of truth" in the complex controversies they face., 2 pages.

7. Five (make that six) rules for branding in the digital age

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Smither, Mark (author) and Paulsen Marketing, Sioux Falls, South Dakota.
Format:: Commentary
Publication Date:: 2012-03-23
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00069
Notes:: 1 page

8. Manage your e-reputation: develop an online media kit for your brand

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bjerke, Bryan (author) and Paulsen Marketing, Sioux Falls, South Dakota.
Format:: Commentary
Publication Date:: 2012-02-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00071
Notes:: 3 pages

9. Pink slime, yellow journalism and the amplification of risk

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Powell, Doug (author)
Format:: Commentary
Publication Date:: 2012-04-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00191
Notes:: Bites-L, Food Safety Network, Kansas State University, Manhattan., On media reporting about "lean finely textured beef" as "pink slime."

10. We're telling another side to Monsanto's story

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Yates, Jenn (author) and Union of Concerned Scientists, Cambridge, Massachusetts.
Format:: Commentary
Publication Date:: 2012-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00255
Notes:: 2 pages., Open letter from a national field organizer in the Food and Environment Program of UCS.

11. Surrrrvey says

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Horstmeier, Greg (author)
Format:: Commentary
Publication Date:: 2012
Published:: USA: American Agricultural Editors' Associatioin, New Prague, Minnesota.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00270
Journal Title:: AAEA ByLine
Journal Title Details:: : 1-2
Notes:: AAEA president comments on results of a membership survey related to the use of social media.

12. Heads up. This isn't good news

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Myers, Fred (author)
Format:: Commentary
Publication Date:: 2012
Published:: USA: American Agricultural Editors' Association, New Prague, Minnesota
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00271
Journal Title:: AAEA ByLine
Journal Title Details:: : 20-21

13. Media coverage of Mad Cow: USDA calls "misleading," Columbia Journalism Review calls "sane"

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wilce, Rebekah (author) and Center for Media and Democracy
Format:: Commentary
Publication Date:: 2012-05-14
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00274
Notes:: Via "PR Watch" on website. 3 pages.

14. Mad cow, sane coverage: most media treat BSE discovery with appropriate concern

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Brainard, Curtis (author) and Columbia Journalism Review
Format:: Commentary
Publication Date:: 2012-05-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00275
Notes:: "The Observatory" section of CJR website. 3 pages.

15. Ag PR (public relations) always rolling with the changes

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Thornton, Mace (author)
Format:: Commentary
Publication Date:: 2012
Published:: USA: Agricultural Relations Council, New Prague, Minnesota.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00281
Journal Title:: ARCLight
Journal Title Details:: : Summer : 1-3

16. Find a mentor: to be the best in your endeavors, model yourself after the best

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sims, Billy R. (author)
Format:: Commentary
Publication Date:: 2012
Published:: USA: Turf and Ornamental Communicators Association, New Prague, Minnesota.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00313
Journal Title:: TOCA Talk
Journal Title Details:: 26
Notes:: Via website. 2 pages.

17. Balanced reporting doesn't merit condemnation

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Young-Puyear, Cyndi (author)
Format:: Commentary
Publication Date:: 2012-12-21
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00353
Journal Title:: Illinois AgriNews
Journal Title Details:: 35(42) : A4

18. Why the New York Times' essay contest was phony

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Lisa (author)
Format:: Commentary
Publication Date:: 2012-04-27
Published:: USA: Drovers CattleNetwork, Lenexa, Kansas.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00361
Notes:: Via website. 2 pages.

19. A meat eater wins the NY Times contest

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Greg (author)
Format:: Commentary
Publication Date:: 2012-05-09
Published:: USA: Drovers CattleNetwork, Lenexa, Kansas.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00362
Notes:: Via website. 1 page

20. Dethroning the click-through king

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Moss, Kristi (author) and Paulsen Marketing, Sioux Falls, South Dakota
Format:: Commentary
Publication Date:: 2012-06-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00393
Notes:: Via website. 2 pages.

21. Amazing Thailand

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fuchs, Rich (author) and Telecentre.org Foundation, Manila, Philippines
Format:: Commentary
Publication Date:: 2012-02-20
Published:: Thailand
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00397
Notes:: Via website. 2 pages.

22. Demise of D.C. ag reporting

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Weller, Paul (author)
Format:: Commentary
Publication Date:: 2012-02-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00483
Notes:: E-mail message via Wayne Swegle. 3 pages., Comments related to recent release of a Washington D.C.-based agriculture reporter by the Des Moines Register newspaper.

23. The need to network has never been greater

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wilson, Mike (author)
Format:: Commentary
Publication Date:: 2012-05
Published:: International: International Federation of Agricultural Journalists (IFAJ)
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00585
Journal Title:: IFAJ News
Journal Title Details:: : 1-2
Notes:: Via website. 2 pages.

24. Questionable inaction by HSUS (Humane Society of the United States) investigator

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Young-Puyear, Cyndi (author)
Format:: Commentary
Publication Date:: 2012-05-18
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00592
Journal Title:: Illinois AgriNews
Journal Title Details:: 35(11) : A4

25. What if it weren't called pink slime? Still would've been shown the door

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Powell, Doug (author) and Food Safety Network, Kansas State University, Manhattan.
Format:: Commentary
Publication Date:: 2012-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00598
Notes:: Via online. 2 pages

26. Sustainability: new term, traditional values

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Capper, Jude (author) and Gebhart, Richard (author)
Format:: Commentary
Publication Date:: 2012-05-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00599
Notes:: Via Drovers CattleNetwork. 2 pages.

27. Comments by Farm Progress's President Lapin about the B to B (business to business) media sector

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lapin, Jeff (author)
Format:: Commentary
Publication Date:: 2012-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00602
Notes:: B to B Media Business blog via AgriMarketing Weekly. 1 page.

28. What really matters: a master reveals good writing to a distant apprentice

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fairchild, Steve (author)
Format:: Commentary
Publication Date:: 2012-05
Published:: USA: American Agricultural Editors' Association, New Prague, Minnesota
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00603
Journal Title:: AAEA ByLine
Journal Title Details:: : 11-12

29. Trust, transparency vital to meat industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ray, Daryll E. (author) and Schaffer, Harwood D. (author)
Format:: Commentary
Publication Date:: 2012-11-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00664
Journal Title:: Illinois AgriNews
Journal Title Details:: 35(36) : A4

30. The very real scaremongering of Ari Levaux

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wilcox, Christie (author)
Format:: Commentary
Publication Date:: 2012
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00673
Journal Title:: Scientific American
Notes:: Science Sushi blog. 3 pages.

31. Why did the Atlantic publish this piece trying to link miRNAs and GMOs?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Willingham, Emily (author)
Format:: Commentary
Publication Date:: 2012-01-09
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00674
Notes:: The Biology Files online. 3 pages, plus 2 pages of comments

32. The very real paranoia over genetically modified foods: can your body "absorb information" from lab-engineered fruits and vegetables?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Willingham, Emily (author)
Format:: Commentary
Publication Date:: 2012-01-17
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00675
Notes:: Via online. 2 pages.

33. The ability to look back

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Horstmeier, Greg (author)
Format:: Commentary
Publication Date:: 2012-04
Published:: USA: American Agricultural Editors' Association, New Prague, Minnesota
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00697
Journal Title:: AAEA ByLine
Journal Title Details:: : 1-2

34. Dix Harper obituary

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Steever, Tom (author) and National Association of Farm Broadcasting, Platte City, Missouri
Format:: Commentary
Publication Date:: 2012-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00709
Notes:: 2 pages.

35. Frankenwords

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Pullum, Geoffrey (author)
Format:: Commentary
Publication Date:: 2012-10-31
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00722
Journal Title:: Chronicle of Higher Education
Notes:: Via online. 2 pages.

36. The Top 10 food trend predictions for 2013

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lempert, Phil (author)
Format:: Commentary
Publication Date:: 2012-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00725
Journal Title:: Supermarket News
Notes:: Via online. 2 pages.

37. A textbook example: lessons learned about visual content used for an agricultural communications textbook

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Telg, Ricky W. (author)
Format:: Commentary
Publication Date:: 2012
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00834
Journal Title:: Journal of Applied Communications
Journal Title Details:: 96(3) : 6-10
Notes:: Online via UI subscription.

38. Social media is about social science not technology

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Solis, Brian (author) and Women of Uganda Network.
Format:: Commentary
Publication Date:: 2012-03-19
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: D00852
Notes:: Via online. 1 page., Author expands on a statement he made during 2007 about the tendency "to put technology ahead of people."

39. Where a simple search can lead

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ndaula, Sulah (author)
Format:: Commentary
Publication Date:: 2012-02
Published:: Uganda
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: D00862
Journal Title:: ICT Update
Journal Title Details:: 64
Notes:: 2 pages.

40. Media not concerned about the very poor: study finds poverty not an issue in most election coverage

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Garces, Mariana (author) and Rendall, Steve (author)
Format:: Commentary
Publication Date:: 2012-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D01027
Notes:: Fairness and Accuracy in Reporting, New York, New York. 3 pages.

41. African startups use cellphones to help farmers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hermann, Cassandra (author)
Format:: Commentary
Publication Date:: 2012-04-03
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D01033
Notes:: Centre for Investigative Reporting, Berkeley, California. 4 pages.

42. Putting consumers back in their place: after "pink slime" victory, reminders that corporations do know best

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Jackson, Janine (author)
Format:: Commentary
Publication Date:: 2012-08-14
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D01044
Notes:: Fairness and Accuracy in Reporting, New York, New York. 4 pages., About media coverage of the "pink slime" scare.

43. The moderator's agenda: debate questions reveal limited scope

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Naureckas, Jim (author) and Fairness and Accuracy in Reporting, New York, New York.
Format:: Commentary
Publication Date:: 2012-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D01065
Notes:: 3 pages.

44. Global disaster? Not on the agenda. Media incurious about candidates and climate change

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Naureckas, Jim (author) and Fairness and Accuracy in Reporting, New York, New York.
Format:: Commentary
Publication Date:: 2012-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D01066
Notes:: 3 pages.

45. Is "America revealed" - or PBS (Public Broadcasting Service)?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fairness and Accuracy in Reporting, New York, New York.
Format:: Commentary
Publication Date:: 2012-04-23
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D01067
Notes:: 2 pages.

46. PBS (Public Broadcasting Service) responds on Dow-funded series

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fairness and Accuracy in Reporting, New York, New York.
Format:: Commentary
Publication Date:: 2012-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D01068
Notes:: 2 pages.

47. Fear of a Venezuelan example: don't try this at home, voters

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bhatt, Keane (author) and Fairness and Accuracy in Reporting, New York, New York.
Format:: Commentary
Publication Date:: 2012-12
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D01070
Notes:: 3 pages.

48. The ag gag laws: hiding factory farm abuses from public scrutiny

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Carlson, Cody (author)
Format:: Commentary
Publication Date:: 2012-03-20
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D01072
Journal Title:: The Atlantic
Journal Title Details:: : 4-6
Notes:: Via online. 3 pages.

49. What are ag-gag laws and why are they dangerous?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lin, Doris (author)
Format:: Commentary
Publication Date:: 2012-03-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D01076
Notes:: About.com Animal Rights. 1 page.

50. Agriculture gag laws are violating press freedom in the US

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Smith, S.E. (author)
Format:: Commentary
Publication Date:: 2012-06-06
Published:: USA: The Guardian, London, UK.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D01077
Journal Title:: The Guardian
Notes:: Via online. 2 pages.

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