1. Straight talk about blogs - do you really need one? Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Ochman, B.L. (author) Format: Commentary Publication Date: 2011 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C37055 Notes: Retrieved 8/9/2011, Via FrugalMarketing.com. 3 pages., Includes a case example of a blog used unsuccessfully to launch a new milk-flavored drink.