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    Start Over Format Commentary Publication Year 2009 Subject Term media effectiveness

    1. A blind curve on the info highway?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schulken, Mary (author / Charlotte Observer)
    Format:
    Commentary
    Publication Date:
    2009-02-20
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 171 Document Number: C28841
    Journal Title:
    Charlotte Observer (North Caroline)
    Notes:
    Via online issues. 2 pages., Author alerts readers to a move to "put the mapping for where service is needed in the hands of Connected Nation, a company representing big telecommunications companies."

    10. New public relations: beating back bad press with Google AdWords

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Seward, Zachary M. (author) and Nieman Journalism Lab, Harvard University, Cambridge, Massachusetts.
    Format:
    Commentary
    Publication Date:
    2009-11-10
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30263
    Notes:
    2 pages., Unusual approach used by a seafood organization to counteract negative press coverage through use of Google ads placed near keywords related to the fish involved.