Kozak, Jerry (author / President, National Milk Producers Federation) and National Milk Producers Federation, Arlington, Virginia.
Format:
Commentary
Publication Date:
2008-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30200
Notes:
2 pages., Comments on a widely distributed video showing mistreated cattle at a California meat packing plant. Examines the increasing complications of cattle processing and other factors that "haven't really been the focus on the ongoing investigation."
Traces the expansion in number of media options available during the past 30 years and expresses appreciation to readers for their readership of Successful Farming magazine in that competitive environment.
Weiss, Dick (author) and Donald W. Reynolds National Center for Business Journalism, Arizona State University, Phoenix.
Format:
Commentary
Publication Date:
2008-07-31
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: C28172
Notes:
Via online. 13 pages., Author cites three newspaper articles that reflect excellence in agricultural reporting, especially in terms of "putting pictures in readers' heads with telling details." Two of the three articles are available in printed format with URLs to online sources.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28461
Notes:
7 pages., Deputy editorial page editor of the Richmond (Virginia) Times-Dispatch earns an international award for an editorial, "Government can solve the food crisis, too."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D06700
Notes:
Online via Adaptive Path, San Francisco, California. 3 pages., Blog review of a paper presented by Eric Gilbert and colleagues at CHI 2008. (See Document No. D06699) about rural and urban uses of social media. Author comments on evidence of "how people in rural areas say they want to reach beyond their communities, but in practice, they don't."
Via online access. 7 pages., Comments on an article in the fashion and style section of the New York Times about urban residents creating small-space farms near urban areas where people are "hungry for quality produce and willing to pay a premium."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 171 Document Number: C28762
Notes:
3 pages., Responses to questions about communications skills and agricultural studies that agricultural communications students need in order to be most proficient.
Powell, Doug (author) and Food Safety Network, Kansas State University, Manhattan.
Format:
Commentary
Publication Date:
2008-09-14
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: C28187
Notes:
Archived September 14, 2008, Via Food Safety Network. 2 pages., Author cites example in which results of a university research study were released to the press before they were published in a journal. He asks why the researchers did not wait until the journal article was published.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 171 Document Number: C28822
Notes:
Via "Media Watch" online. 5 pages., "Media Watch" commentator criticizes Queensland Country Life farm paper for "non-journalism" - printing news releases as if they were reported stories. Shows examples.
Via online issue. 2 pages., "àperhaps more institutions should offer basic lessons in agricultural skills, as a way to make students familiar with an important American industry, if not to make farmers out of them."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28484
Notes:
Via "For Ag Journalists" 3 pages., Author examines the credentials needed by agricultural journalists, especially as related to their understanding of agriculture and rural values.
Via online issue. 4 pages., "Wife, mother, journalist. Yes, all of these three titles are correct. But break me own and, like a stick of rock, the very core of me would be stamped 'farmer's daughter'."
Author suggests the role of agricultural editors is not to speak to consumers about the importance of agriculture, but to speak to producers about the importance of consumers.
Via online access. 7 pages., Examines the elements of an "honest vision for the future with a shared language that accurately describes our world." Size of farm is not the key indicator, the author argues.