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    1. A reality review and a point

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Myers, Fred (author)
    Format:
    Commentary
    Publication Date:
    2010-08-30
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35770
    Notes:
    "The Farm Journalist"series via online. 2 pages., Discusses agricultural journalists' use of new information technologies. "The challenge is not that of attempting to use all available technology but of selecting those parts offering the highest probability of working best for us."

    3. Community based social marketing: if you want real behaviour change, give them more than information

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Johnson, Lynelle (author) and Initiatives for the Development of Enterprising Actions and Strategies (IDEAS), Kalamunda, Western Australia.
    Format:
    Commentary
    Publication Date:
    2010-12
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35881
    Notes:
    Via online newsletter. 7 pages.

    7. New public relations: beating back bad press with Google AdWords

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Seward, Zachary M. (author) and Nieman Journalism Lab, Harvard University, Cambridge, Massachusetts.
    Format:
    Commentary
    Publication Date:
    2009-11-10
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30263
    Notes:
    2 pages., Unusual approach used by a seafood organization to counteract negative press coverage through use of Google ads placed near keywords related to the fish involved.

    10. Stand up, stand up

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bjerke, Bryan (author)
    Format:
    Commentary
    Publication Date:
    2013-12-16
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D02064
    Notes:
    Paulsen Marketing, Sioux Falls, South Dakota. 2 pages., Author urges standing up for agriculture and suggests ways to do so.