Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03137
Notes:
Online report from Organic Consumers Association, Finland, Minnesota. 4 pages., Reviews a report by PR Watch about an interest group that opposes the organic movement.
Concerns the growing public debate over obesity. Includes "time-tested elements" of strategies the commentator expects trial lawyers to use in efforts to affix blame on the food industry.
"We are not going to reverse trends affecting our profession, but if we can see where they are going, we can position ourselves for the winning shot. This leads to the second point. We need to see the future clearly. I contend that many of the issues described by Whiting are in actuality indicators of two larger trends: an increasingly diverse audience and the need for universities to be more entrepreneurial." Author calls for communications departments and centers to think and act more collectively rather than individually.
