1. Why the middleman still matters Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Sowder, Amy (author) Format: Commentary Publication Date: 2020-10-09 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11966 Journal Title: Packer Notes: Online from publication. 2 pages., Author notes how, in the food marketing complex, diversification can help a business survive in this changing industry.