1. Label profusion: in the midst of an ever-rising sea of labels, consumers are reading them more than ever - but why? Collection: Agricultural Communications Documentation Center (ACDC) Format: Commentary Publication Date: 2008-01-31 Published: USA: Hartman Group, Bellevue, Washington. Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: C27049 Journal Title: Hartbeat Notes: Online newsletter . 2 pages.