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    1. Seeing through the golden arches: transparency in the digital age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ngondo, Prisca S. (author / Texas State University) and Craig, Clay (author / Texas State University)
    Format:
    Book chapter
    Publication Date:
    2019
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10896
    Notes:
    See also D10895., Pages 63-70 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Reports on goals of McDonald's to increase transparency with consumers. While their goals are clear, their actions fall short."

    2. Taylor Guitars, guardians of the forest

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Page, Janis Teruggi (author / George Washington University) and Page, William S. (author / Mediawerks PR)
    Format:
    Book chapter
    Publication Date:
    2019
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10903
    Notes:
    See also D10895, Pages 283-289 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Traces the public relations efforts and impacts of Taylor Guitars, El Cajon, California, through collaboration with stakeholders involved in the production, forest preservation and use of an exotic wood, ebony. The firm assumed the role of guardian of the forest and operated "with the philosophy to use what the forest gives us." The approach involved changing the perception of what defined ebony.