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    1. The Dasani controversy: a case study of how the launch of a new brand jeopardized the entire reputation of Coca Cola

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carroll, Conor (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29839
    Notes:
    Pages 3-14 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.

    2. The impact of anti-smoking media campaigns on progression to established smoking: results of a longitudinal youth study in Massachusetts

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Siegel, Michael (author) and Biener, Lois (author)
    Format:
    Book chapter
    Publication Date:
    2002
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29535
    Notes:
    Pages 115-130 in Robert C. Hornik (ed.), Public Health Communication: Evidence for Behavior Change, Lawrence Erlbaum Associates, Publishers, Mahwah, New Jersey. 435 pages.

    3. Theory and principles of media health campaigns

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Atkin, Charles K. (author)
    Format:
    Book chapter
    Publication Date:
    2000
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35835
    Notes:
    Pages 49-68 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.