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    1. Cadbury's salmonella scare: good or bad crisis management?

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    2. Controversy and consensus

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    3. Politics, the public and the environment

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    4. The British Government's handling of risk: some reflections on the BSE/CJD crisis

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    5. The Dasani controversy: a case study of how the launch of a new brand jeopardized the entire reputation of Coca Cola

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    6. The identification and management of risk: opening up the process

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    7. Trade war or culture war? The GM debate in Britain and the European Union

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