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    1. Communication of ethical activities going beyond organic standards in European organic enterprises

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    2. Consumers' preferences for ethical values of organic food

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    3. Determinants of sustainable agri-food relationships in Europe

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    4. Foxes in the henhouse: animals, agribusiness and the law

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    5. Testing of communication tools on ethical values with focus groups

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    6. The Dasani controversy: a case study of how the launch of a new brand jeopardized the entire reputation of Coca Cola

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    7. Trade war or culture war? The GM debate in Britain and the European Union

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