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    Start Over Format Book chapter Publication Year 1997 Subject Term marketing

    1. Means-end chain theory and laddering in agricultural marketing research

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Audenaert, Anke (author)
    Format:
    Book chapter
    Publication Date:
    1997
    Published:
    Belgium
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20441
    Notes:
    Pages 217-230 in Berend Wierenga, Aad van Tilburg, Klaus Grunert, Jan-Benedict E.M. Steenkamp and Michel Wedel (eds.), Agricultural marketing and consumer behavior in a changing world. Kluwer Academic Publishers, Boston, Massachusetts. 314 pages.

    2. New areas in agricultural and food marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bisp, Soren (author), Grunert, Klaus (author), Harmsen, Hanne (author), Larsen, Hanne Hartvig (author), and Sorensen, Elin (author)
    Format:
    Book chapter
    Publication Date:
    1997
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20436
    Notes:
    Pages 3-30 in Berend Wierenga, Aad van Tilburg, Klaus Grunert, Jan-Benedict E.M. Steenkamp and Michel Wedel (eds.), Agricultural marketing and consumer behavior in a changing world. Kluwer Academic Publishers, Boston, Massachusetts. 314 pages.

    3. Quality labeling as instrument to create product equity: the case of IKB in the Netherlands

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Candel, Math J.J.M. (author) and van Trijp, Hans C.M. (author)
    Format:
    Book chapter
    Publication Date:
    1997
    Published:
    Netherlands
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20440
    Notes:
    Pages 201-215 in Berend Wierenga, Aad van Tilburg, Klaus Grunert, Jan-Benedict E.M. Steenkamp and Michel Wedel (eds.), Agricultural marketing and consumer behavior in a changing world. Kluwer Academic Publishers, Boston, Massachusetts. 314 pages.

    4. The impact of changes in the power and information balance upon the quality of supplier-reseller relationships in food marketing channels

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bucklin, Louis P. (author) and van Bruggen, Gerrit H. (author)
    Format:
    Book chapter
    Publication Date:
    1997
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20437
    Notes:
    Pages 109-123 in Berend Wierenga, Aad van Tilburg, Klaus Grunert, Jan-Benedict E.M. Steenkamp and Michel Wedel (eds.), Agricultural marketing and consumer behavior in a changing world. Kluwer Academic Publishers, Boston, Massachusetts. 314 pages.