Format: Book / Subject Term: listenership and media effectiveness

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fardon, Richard (author) and Furniss, Graham (author)
Format:: Book
Publication Date:: 2000
Published:: International: Oxford, England.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08664
Notes:: 230 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rudel, Anthony (author)
Format:: Book
Publication Date:: 2008
Published:: USA: Harcourt, Inc., Orlando, Florida.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28673
Notes:: 399 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hall, Randal L. (author)
Format:: Book
Publication Date:: 2007
Published:: USA: University of Kentucky Press, Lexington.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27737
Notes:: 255 pages., Focuses on a popular radio comedy series that was broadcast from 1931 until 1954. "The show is a rare example of a lasting national network program on rural themes."

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Craig, Steve (author)
Format:: Book
Publication Date:: 2009
Published:: USA: University of Alabama Press, Tuscaloosa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35712
Notes:: 228 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Evans, James F. (author)
Format:: Book
Publication Date:: 1969
Published:: USA: University of Illinois Press, Urbana, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 111 Document Number: C10788
Notes:: 329 pages., Biography of Burridge D. Butler, owner of Prairie Farmer state farm paper, Radio Station WLS, Chicago, Illinois, and other media organizations in Arizona during his industrious career. Chronicles the history of these two major mass media organizations which he came to control early in the 1900s.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hand, Richard J. (author) and Traynor, Mary (author)
Format:: Book
Publication Date:: 2012
Published:: International: University of Wales Press, Cardiff.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02371
Notes:: 199 pages., Features radio programs and stations in dozens of countries.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Podber, Jacob J. (author)
Format:: Book
Publication Date:: 2007
Published:: USA: Mercer University Press, Macon, Georgia.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28671
Notes:: 166 pages., Focuses on adoption, uses and potentials of radio, television and the Internet in that rural region.

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