Watson, J.A. Scott (author) and Hobbs, May Elliot (author)
Format:
Book
Publication Date:
1937
Published:
UK: Selwyn and Blount, Paternoster House, London.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25141
Notes:
287 pages., Chapter 10, The Press and the Pilgrims," describes the role of the agricultural press in the United Kingdom during the 1800s into the early 1900s and introduces some prominent agricultural writers/journalists of that period. Among them: Arthur Young, five Macdonalds (William, James, Alexander, Charles, Sandy), Archibald MacNeilage, John Chalmers Morton, James Caird, Philip Pusey, Rider Haggard, A.D. Hall.
USA: University of California Press, Berkeley, California.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21622
Notes:
237 pages, Includes a description of "Consumer Time," a radio program sponsored by the U.S. Department of Agriculture and produced by Donald E. Montgomery, consumer's counsel for USDA beginning in 1935. At that time, the USDA was the only government agency with an "official" position devoted to the concerns of the consumer. (p. 145). Another program, "Consumer Flashes," was part of the "National Farm and Home Hour" broadcast on NBC "Red" Network. Also includes (p. 47) statistics showing how lower-income listeners made up about 80% of the U.S. radio audience in 1940. Programs such as the "National Barn Dance" on WLS Radio, Chicago, were cited as especially popular.
