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    5. Radio active: advertising and consumer activism, 1935-1947

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Newman, Kathy M. (author)
    Format:
    Book
    Publication Date:
    2004
    Published:
    USA: University of California Press, Berkeley, California.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21622
    Notes:
    237 pages, Includes a description of "Consumer Time," a radio program sponsored by the U.S. Department of Agriculture and produced by Donald E. Montgomery, consumer's counsel for USDA beginning in 1935. At that time, the USDA was the only government agency with an "official" position devoted to the concerns of the consumer. (p. 145). Another program, "Consumer Flashes," was part of the "National Farm and Home Hour" broadcast on NBC "Red" Network. Also includes (p. 47) statistics showing how lower-income listeners made up about 80% of the U.S. radio audience in 1940. Programs such as the "National Barn Dance" on WLS Radio, Chicago, were cited as especially popular.

    8. The electronic front porch: an oral history of the arrival of modern media in rural Appalachia and the Melungeon community

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Podber, Jacob J. (author)
    Format:
    Book
    Publication Date:
    2007
    Published:
    USA: Mercer University Press, Macon, Georgia.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28671
    Notes:
    166 pages., Focuses on adoption, uses and potentials of radio, television and the Internet in that rural region.