Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 113 Document Number: C11087
Journal Title Details:
365 pages
Notes:
"... compilation of some of the articles that have been published in ACCE's journal, Africa media review"--Introd. Includes bibliographical references and index., Nairobi, Kenya : African Council for Communication Education, c1996.
Mody, Bella (author) and Shingi, Prakash M. (author)
Format:
Book
Publication Date:
1974-08
Published:
India: Centre for Management in Agriculture, Indian Institute of Management, Ahmedabad, India.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21627
Notes:
103 pages, The content of two Krishi-Darshan programmes was analyzed. From 50 to 62 percent of the televised information was already known to the farmers. Of the new items of information that the two telecasts presented, on the average, only 40 percent were learnt; the remaining 60 percent were unrecalled or lost.
