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    3. Risk issues and crisis management: a casebook of best practice

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Regester, Michael (author) and Larkin, Judy (author)
    Format:
    Book
    Publication Date:
    2005
    Published:
    International: Kogan Page Limited, London, Enland.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24024
    Notes:
    Third edition. PR in Practice Series, Chartered Institute of Public Relations. 236 pages., Includes case reports about (a) Monsanto's unsuccessful effort to introduce genetically modified crops in Europe and (b) the mad cow disease (BSE) drama in the United Kingdom.

    4. This is PR: the realities of public relations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kruckeberg, D. (author), Turk, Judy VanSlyke (author), and Newsom, Doug (author)
    Format:
    Book
    Publication Date:
    2004
    Published:
    International: Wadsworth/Thomson Learning, Belmont, California.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22018
    Notes:
    Eighth edition. 418 pages, Includes brief case reports about communications involving mad cow disease (bovine spongiform encephalopathy, or BSE), animal rights protests against fur farms, and opposition to genetically modified food.