Hayden, Victor F. (author / Executive Secretary, Agricultural Publishers Association) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Article
Publication Date:
1924-10-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24892
Notes:
Special Bulletin No. 69. 3 pages., Reports 1923 lineage data from 50 farm papers and 28 magazines. Chart shows advertising lineage for each of 24 leading sources of farm paper advertising. These categories provided advertising revenue that totaled $12,070,000. Pie charts also show farm paper space as a share of total advertising in 9 categories (e.g., passenger cars, building materials).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11607
Notes:
21 pages., Online from Think Shift Communications, San Francisco, California, via AgriMarketing Weekly., "While the industry hs never been a stranger to change, it seems increasingly certain that we are currently in the greatest state of evolution - maybe even revolution - that ag has ever faced."