Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22519
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Agricultural Publishers Association, Special Bulletin, 2 pages., Discusses the current capability of farm papers to handle color advertisements.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22514
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Agricultural Publishers Association, Bulletin No. 44, page 2., Reports inquiries from publishers about state Farm Bureau organizations that are considering publishing periodicals that sell advertising. Only one is doing so now, according to this report (Hoosier Farmer in Indiana), but others are reviewing possibilities. Author concludes: "On account of the loyal support given to the farm organization movement by farm papers generally, it would appear that farm bureau officials should not look with favor on any plan which might place farm organizations in the light of competitors to farm papers."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24916
Notes:
Bulletin No. 36. Page 2., Six radio stations have formed a broadcasting chain that will send out advertising programs daily, each taking one night each week. "The formation of this group may be significant in indicating a trend in the movement to use radio for advertising purposes, thereby diverting appropriations that otherwise might go into farm papers and other printed media."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22515
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Agricultural Publishers Association, Bulletin No. 33, p. 2, Reports on complaints from seed marketers about state agriculture department publications which offer free advertising service. Cited as inappropriate use of taxpayer money.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24398
Notes:
Global News Wire, Financial Times Information via LexisNexis Academic. 2 pages., Describes financial performance and business plans of Rural Press, Australia-based media firm with major agricultural publishing interests in the U.S.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22520
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Agricultural Publishers Association. Article for Judicious Advertising. 2 pages., Refers to market information now available to farmers via radio and describes the positive financial condition of farmers. Urges readers to advertise to farmers through the agricultural press.
