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    Start Over Format Article Subject Term advertising Subject Term communicator effectiveness

    4. To rally an online community, start with controversy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yung, Jean (author)
    Format:
    Article
    Publication Date:
    2007-10-30
    Published:
    New Zealand
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29757
    Notes:
    Via Online Journalism Review. 4 pages., Question/response feature with New Zealand agricultural reporter, Philippa Stevenson, who "stirs up Kiwi farmers with her blog on snake oil fertilizers, gaseous sheep and global warming."

    5. What's new in the agency business?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Martin, Diane (author), Nickerson, Greg (author), Levitt, Katie (author), Reierson, Roger (author), VonderHaar, Tina (author), Tessman, Marcy (author), McClelland, Rob (author), Henderson, Kerry (author), and Jarvis, John (author)
    Format:
    Article
    Publication Date:
    2013-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01546
    Journal Title:
    Agri Marketing
    Journal Title Details:
    51(4) : 25-26. 28, 30