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    Start Over Format Advertisement Subject Term Agricultural Publishers Association (APA)

    1. Ann, show me a hick

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Advertisement
    Publication Date:
    1923-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24847
    Notes:
    1 page., "The species simply doesn't exist." Emphasizes the effectiveness of farm papers.

    2. Score another hit for farm papers: great mail order house returns to farm paper advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Advertisement
    Publication Date:
    1924
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24865
    Notes:
    4 pages., Case report on successful use of farm paper advertising by Montgomery Ward and Company.

    5. Two farm paper policies that have made advertising history

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Advertisement
    Publication Date:
    1923-05-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24846
    Notes:
    1 page., Describes Fair Play Copy doctrine (under which advertisers are urged to refrain from making destructive criticisms of competitors) and the Guarantee of Advertising (under which farm papers do not knowingly accept questionable advertising).