Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes10 Document Number: D09187
Notes:
Francis C. Byrnes Collection, The folder contains Social Action: The Process in Community and Area Development (C10556) by George M. Beal and Daryl J. Hobbs with worksheets and lecture notes based on the article.
Littlefield, Joanne (author / Abraham Baldwin Agricultural College)
Format:
Presentation
Publication Date:
2020-10-26
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11942
Notes:
PowerPoint visuals from webinar presented to the Society of Agricultural Communication Scholars on October 26, 2020. 16 pages., Presentation featuring techniques and principles of incorporating visual communication into agricultural communication teaching and research efforts.
14 pages., via online journal., In public health, politics, and advertising, interactive content spurred increased elaboration from audiences that were otherwise least likely to engage with a message. This study sought to examine interactivity as an agricultural communication strategy through the lens of the Elaboration Likelihood Model. Respondents were randomly assigned a static or interactive data visualization concerning the production of peaches and blueberries in Georgia, then asked to list their thoughts in accordance with Petty and Cacioppo’s thought-listing measure. Respondents significantly exhibited higher elaboration with the interactive message as opposed to the static, extending the results of past research in other communication realms to agricultural communication as well. This increase in attitude and cognition encourages agricultural communicators to pursue the use of more interactive elements in their messaging.
8 pages., More than 800 Australian adults responded to an electronic questionnaire distributed via email and social media. Respondents "were challenged to accurately perceive silhouettes corresponding to an obese body mass index (BMI) in themselves and others. Misperception of weight status was more likely to exist among those with a BMI less than 18.5 - or 30 or more ("overweight" and "obese"). "Silhouettes may act as an effective visual cue in initiating weight related discussions."
19 pgs., When it comes to food, consumers are increasingly concerned with the welfare of the livestock used to produce it. To display transparency and build trust with patrons, businesses such as The Maschhoffs, a pork production company, have created online tools to answer questions about production processes. This study implemented eye tracking and survey methodologies to attain insight regarding the visual attention of website visitors. While results revealed no discernable pattern of navigation among respondents, the findings illustrated a sector of the pork industry consumers expressed interest in was the breed-to-wean section of the farm. Researchers encourage agricultural communicators to develop messaging surrounding this specific process to continue building trust with consumer audiences as well as make recommendations for utilizing eye tracking to assess visual attention to websites.
Online from publisher. 12 pages., Set of photographs taken by Jim Patrico, 2020 AAEA Photo of the Year winner. "...a superb example of visual storytelling. There isn't a weak photo in the bunch."
