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    3. Accessing agricultural extension by video

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mkoka, Charles (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    International: Technical Centre for Agricultural and Rural Cooperation, ACP-EU, Wageningen, The Netherlands
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11611
    Journal Title:
    Spore
    Journal Title Details:
    194 : 24-25
    Notes:
    Online from publisher website., By embracing modern technology and engaging enthusiastic young people, the work of an NGO in Malawi is extending the reach of agricultural extension across the country.

    4. Accounting for spillovers in assessing the effectiveness of video messages to improve potato seed quality: evidence from Uganda

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vandevelde, Senne (author), Van Campenhout, Bjorn (author), and Walukano, Wilberforce (author)
    Format:
    Journal Article
    Publication Date:
    2021-02-21
    Published:
    Interntational: Taylor & Francis
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12215
    Journal Title:
    Journal of Agricultural Education and Extension
    Journal Title Details:
    Volume 27, 2021 - Issue 4
    Notes:
    12 pages., Purpose Pervasive use of poor quality seed remains an important reason for low yields throughout the developing world. We explore ways to increase the quality of the local stock of seed tubers among a sample of Ugandan potato farmers. Design/methodology/approach: Using videos, we provide agricultural extension information on (i) how to select the best seed tubers and (ii) how to properly handle and store seed tubers until the next planting season. The relative effectiveness of the information interventions is tested using an individually randomized controlled trial where we model spillovers using a randomization-based framework for estimating causal effects under interference between units. Findings: Especially the video on seed selection translated into increased awareness and adoption of recommended practices, increased probability of using improved inputs, as well as higher consumption. Practical implications: Interventions aimed at improving seed quality are important in the absence of access to high-quality seed. Video messages are becoming increasingly useful as a complementary tool in agricultural extension. Theoretical implications: Randomization-based inference can be used to take into account spillover effects in the analysis rather than the design phase of an experiment. Originality/value: This is the first study to address seed quality of potato tubers in a real-world setting using videos.

    5. An 89% solution adoption rate at a two-year follow-up: evaluating the effectiveness of an animated agricultural video approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bello-Bravo, Julia (author)
    Format:
    Journal article
    Publication Date:
    2019-12-01
    Published:
    International: Taylor & Francis
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D12388
    Journal Title:
    Information Technology for Development
    Journal Title Details:
    Issue 3
    Notes:
    15 pages., Securing the adoption of scalable agro-educational information and communication technology (ICT) solutions by farmers remains one of the international development community’s most elusive goals – in part due to two key gaps in the data: (1) limited comparisons of competing knowledge-delivery methods, and (2) few to no follow-ups on long-term knowledge retention and solution adoption. Addressing both of these gaps, this follow-up study measures farmer knowledge retention and solution adoption two years after being trained on an improved postharvest bean storage method in northern Mozambique. The results found animated-video knowledge delivery at least as effective as a traditional extension approach for knowledge retention (97.9%) and solution adoption (89%). As animated video can more cost-effectively reach the widest – even geographically isolated – populations, it readily complements extension services and international development community efforts to secure knowledge transfer and recipient buy-in for innovations. Implications and future research for adult learning are also discussed.

    6. Assessing the Value of Video Resources in Extension-led Natural Resources Management Continuing Education Programs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sagor, Eli (author), Mindmuller-Campione, Marcella (author), and Rodman, Madison (author)
    Format:
    Journal article
    Publication Date:
    2021-05
    Published:
    United States: University of Clemson Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12200
    Journal Title:
    Journal of Extension
    Journal Title Details:
    Volume 59 (2)
    Notes:
    9 pages, Effective delivery of continuing education programs can improve their impact. Using the first of four two-week modules of a professional short course, we tested outcomes of a flipped classroom approach, comparing professional foresters’ completion rates, preference for, and perceived value of pre-module content delivered via video and reading. Participants in the National Advanced Silviculture Program self-reported significantly higher pre-module completion rates, preference for, and perceived value of video over reading. This simple study suggests the potential for video to serve as an accessible and preferred format for delivery of key content to supplement an in-person continuing education program.

    7. BQA campaign links industry, consumers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Barnhart, Walt (author)
    Format:
    Journal article
    Publication Date:
    2019-11-01
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11077
    Journal Title:
    Drovers
    Notes:
    3 pages., Via online issue., Describes communications campaign about the Beef Quality Assurance program of the National Cattlemen's Beef Association.

    8. Content of YouTube videos on cassava production and processing in Nigeria

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Banmeke, Tajudeen Oyekunle Amoo (author), Cornelius Eniola, Olumayowa (author), Akeredolu-Ale, Bolanle (author), and Folashade Kareem, Rofiyat (author)
    Format:
    Journal article
    Publication Date:
    2021-11-11
    Published:
    Nigeria: African Journals Online
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12433
    Journal Title:
    Journal of Agricultural Extension
    Journal Title Details:
    Vol. 25 No. 4
    Notes:
    10 pages, This study examined content of YouTube videos on cassava production and processing posted in Nigeria between 2009 and 2019. Purposive sampling method was used in selecting 155 YouTube videos with cassava production and processing contents. Primary data on video source, content, duration, quality, number of views, subscribers, likes, comments, presentation format and year of upload were obtained by watching these videos. Data were analysed using frequency counts, percentages, means, standard deviation. Many (53.5%) of the videos were on processing of cassava, while most (80.0%) of the videos were relatively recent (2014 - 2019). Private individuals (38.7%) and media houses (34.2%) were the main sources of videos on cassava production and processing on YouTube. The major content of the video was on agronomic practices in cassava production (12.9%) and value addition (11.0%). Also, 66.0% of the videos had video description (descriptive texts), 36.8% had mobilizing information while 52.3% had a video quality of 720p. Furthermore, 72.9% of the videos had between 1-to-7-minute runtime and these videos had more likes than dislikes with mean values of 92.8 and 5.6 respectively. The mean number of views, subscribers and comments were 11,138.1, 179,537.6 and 13.6, respectively. The presentation patterns in the videos were in form of news (24.5%) and documentary (20.0%). YouTube videos on cassava production and processing were well viewed with a substantial number of subscribers. More YouTube videos on cassava production and processing should be produced with varied contents by different stakeholders in the agricultural sector.

    10. Distance education through video conferencing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kishore, Devesh (author) and Division of Agricultural Extension
    Format:
    Monograph
    Publication Date:
    unknown
    Published:
    India: Indian Council of Agricultural Research
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: C20027
    Notes:
    Burton Swanson Collection, pp. 59-63; From "Krishi vigyan kendra : a movement"