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2. Exploring the impact of Ohio agricultural organizations' social media use on traditional media coverage of agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Haller, Leigha (author), Specht, Annie R. (author), Buck, Emily R. (author), and The Ohio State University
- Format:
- Online journal article
- Publication Date:
- 2019-11
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11026
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(4)
- Notes:
- 16 pages, via online journal, One of the nation’s most important industries, agriculture, has adopted social media to communicate with consumers and the public. At the same time, traditional news media remains important to the agriculture industry because many consumers still receive information about agriculture from sources such as newspapers and television. Little literature at the time of this study explored how social media is used specifically as a media relations tool. The purpose of this study is to examine how agricultural organizations in Ohio communicate via social media and how the messages could impact central Ohio traditional media outlets’ coverage of agricultural issues. The study is grounded in uses and gratifications theory, and previous social media studies. Data were collected from seven Ohio agricultural organizations’ Facebook pages and four central Ohio news outlets. Researchers found that Ohio agricultural commodity organizations use social media, but not necessarily to communicate with the news media. The industry received limited news coverage during the time studied, and we were unable to discern a relationship between social media and news media coverage beyond a commonality of stories. By communicating the results of this study with agricultural organizations and researchers, effective social media strategies can be developed to guide the future of social media as a media relations tool.
3. Media and bushfires: A community perspective of the media during the Grampians Fires 2006
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cohen, Erez (author), Hughes, Peter (author), and White, Peter B. (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- USA: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27470
- Journal Title:
- Environmental Hazards
- Journal Title Details:
- Vol. 7, Issue 2, pp. 88-96
- Notes:
- Published in 2007.
4. The Oral Traditions Project: Communication of rural American Folklore
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lasansky, J. (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- USA: Society of Folk Life Studies
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27166
- Journal Title:
- Folk Life
- Journal Title Details:
- Vol. 29, pp. 95-96
- Notes:
- Published in 1991.
5. Using rich media to promote knowledge on nutrition and health benefits of pecans among young consumers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Tong, Xiao (author), Szacilo, Amy (author), Chen, Hsiangting (author), Tan, Libo (author), and Kong, Lingyan (author)
- Format:
- Journal article
- Publication Date:
- 2022-09-13
- Published:
- Netherlands: Elsevier B.V.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12802
- Journal Title:
- Journal of Agriculture and Food Research
- Journal Title Details:
- Vol. 10
- Notes:
- 7 pages, Pecans are a heart-healthy food, serving as an excellent source of unsaturated fatty acids, micronutrients, and phytochemicals. Despite rapid growth of the U.S. pecan export in global market, domestic pecan consumption has been stagnating, especially in attracting young consumers. This study seeks to investigate the effectiveness of nutrition education brochure that utilizes two information formats-rich media and traditional media-for promoting nutritional knowledge of pecans among young consumers. The experiment followed a between-subjects 2 x 2 design. Four versions of digital brochures were developed to manipulate two independent variables: video (absent vs. present) and recipe (absent vs. present). The findings indicated that including a video in the digital brochure can help increase consumers’ perceived information quality, and recipe content can help increase consumers' trust in the nutrition information and information source. The results also showed that for consumers with a lower prior knowledge regarding pecans, educational materials including a video were more effective than materials without a video. Such strategies to promote pecan consumption could benefit the pecan industry as well as public health.