« Previous |
1 - 10 of 35
|
Next »
Number of results to display per page
Search Results
2. Building communities through food: strengthening communications, families, and social capital
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Purnell, David F. (author)
- Format:
- Book
- Publication Date:
- 2019
- Published:
- USA: Lexington Books, Lanham, Maryland
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11095
- Notes:
- 137 pages., Examines the power of food as a communicative tool to bring people of diverse backgrounds together. Author argues that food enables people to look past their differences and focus on their similarities, thus creating a stronger sense of community via the sharing of a meal.
3. Cargill releases its latest survey on what consumers want
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- News release
- Publication Date:
- 2019-08-07
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 82 Document Number: D10835
- Notes:
- Online via AgriMarketing Weekly. 2 pages.
4. Co-creative media: capacity building with participatory communication to adopt good agricultural standards practice for people's health
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Jongsuksomsakul, Panida (author) and Roebl, Kevin (author)
- Format:
- Journal article
- Publication Date:
- 2022-09-19
- Published:
- Netherlands: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12780
- Journal Title:
- Research in Globalization
- Journal Title Details:
- V. 5
- Notes:
- 14pgs, The World Health Organization (WHO) has used communication methods to promote the international ban of the agricultural pesticides paraquat, glyphosate and chlorpyrifos. This ban has led to misunderstanding among farmers who still use these chemicals, which may be available under different brand names. Communication with the non-scientific community is uncertain leading to miscommunication, especially where scientific language is used. Governments have banned the use of these agricultural chemicals. The scientific arguments are not necessarily understood by famers so they may ignore the prohibition and continue using them or other similar chemicals. This study uses story-telling and qualitative research methods where a questionnaire is combined with the content analytical technique. The quantitative research method was used to collect data in the field where 351 participants took part. Participatory action research is a method where community farmers engaged in self-reflection on the impact of chemicals on their fields, their health and the health of others. Their understanding of the non-chemical usage model and good agricultural practice farmers in the vicinity, especially as they were personally involved in the creation of the media from script preparation, to acting, filming, and evaluating the final docu-dramas. The findings of the docu–drama programmes of 5 GAP farmers are presented to identify the perception of how to avoid using chemicals and their solutions for tangerine farmers through a manual that is the media output from the project and the resulting findings suggesting that the factors related to the effectiveness of scientific communication are divided into pull factors and push factors.
5. Communicating with data: telling the extension story in credible and actionable Ways
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Craig, Diane D. (author) and Borger, Ruth H. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-06
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11146
- Journal Title:
- Journal of Human Sciences and Extension
- Journal Title Details:
- 7(2):144-174
- Notes:
- 30 pages., via online journal., Effective communication requires a good message delivered through an effective channel and received by a receptive individual. When that communication is successful, the result is enhanced credibility and trust between the sender and the receiver. Telling the Extension story effectively requires both relevant, credible data to compose a clear message and appropriate communication channels to deliver the message to various audiences. This article describes the approach taken by Florida Extension to gather better statewide data to improve communication about the impact of its Extension work, primarily through the use of infographics. With credible data, and working together, Extension data analysts and communicators can enhance Extension’s reputation, trust, and support with key stakeholders.
6. Effectiveness of storytelling in agricultural marketing: scale development and model evaluation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Online journal article
- Publication Date:
- 2019-03-13
- Published:
- Frontiers Media
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10365
- Journal Title:
- Frontiers in Psychology
- Journal Title Details:
- 10
- Notes:
- 12 pages., Article 452, Via online journal., Storytelling is a mode of communication in human interaction and is pervasive in everyday life. Storytelling in marketing is also a managerial application as a marketing strategy. Researchers of consumer psychology and marketing have devoted great efforts to developing theories and conducting empirical studies on this approach. However, in addition to narrative theories, many researchers are mainly concerned about the effect of telling a good brand story and its applications, such as advertising design and presentation. However, for those products that usually lacks branding, such as agricultural products, knowledge remains scarce about the relative impact of storytelling in marketing. Few researchers have explicitly developed a valid tool for measuring the effect of storytelling in marketing. To aid storytelling research in consumer psychology, this article conceptualized a construct of the effectiveness of storytelling in agricultural marketing and developed a measure with further validation. This scale consisted of 13 items with four subscales: narrative processing, affect, brand attitude, and purchase intention. The findings of this study supported a structural model with strong order among the four dimensions and good model fit. A discussion of the results and the theoretical and practical implications for consumer psychology and marketing practice are also addressed.
7. Engaging journalism in rural communities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wenzel, Andrea (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- USA: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10622
- Journal Title:
- Journalism Practice
- Journal Title Details:
- 13(6) : 708-722
- Notes:
- 16 pages., via online journal., Case study examined the efforts of a rural hyperlocal outlet to adapt community traditions as engagement interventions by reimagining "society columns" as community contributors -- and using "liars tables" as listening circles. Findings show promising signs by making the processes of journalism more participatory, allowing residents to represent and share their own stories and cover a wider range of stories that are not exclusively negative. The "liars table" concept "has a steeper road ahead."
8. Former farm broadcaster uses ag plots as crime novelist
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Nash, Erin (author)
- Format:
- Journal article
- Publication Date:
- 2021-01
- Published:
- National Association of Farm Broadcasting, Platte City, Missouri
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12073
- Journal Title:
- Airing on the Side of Agriculture
- Notes:
- Online from publication. 3 pages., Article features experiences and perspectives of crime novel writer Jeff Gould, a former reporter for the Linder Farm Network in Minnesota.
9. Framing forest fires and environmental activism: a storytelling contest about human intervention in nature
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Castello, Enric (author) and Montagut, Marta (author)
- Format:
- Journal article
- Publication Date:
- 2019-11-07
- Published:
- Spain: Universidad de Navarra
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D12991
- Journal Title:
- Communication & Society
- Journal Title Details:
- V.32, N.4
- Notes:
- 16 pages, This article focuses on the processes of sense-making of forest fires in a Mediterranean context. The authors use a textual approach to compare media framing with activist organizational storytelling. The authors conducted a frame analysis in two major daily newspapers in Catalonia (La Vanguardia and El Periódico de Catalunya) during three summers and compared the results with the stories from four leading activist and volunteering organizations that came out of in-depth interviews with their members, one focus group and published materials. The results identified up to five major mainstream media frames, among which were stories focusing on agricultural risk, climate change and weather conditions; imprudent and negligent attitudes; inappropriate fuel management and woodland conditions; and arson. The natural self-regulatory frame was present as part of the discourse of resilience but almost residual. Some journalism focused on the spectacular nature of the events and their dramatic impact, which led to some degree of mediatization of wildfires. The organizations problematized these frames and discussed about the appropriateness of human intervention to prevent forest fires. The results also revealed that activists observed the issue from a broader complexity, replicating frames on “structural responsibility” instead of “individual responsibility” allocation. The authors point out that if wildfires are to be better understood and dealt with more in-depth knowledge is required of different stakeholders’ approaches to preventing forest fires.
10. From the editor: dumbing down
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Johnson, Mark (author)
- Format:
- Online article
- Publication Date:
- 2021-11
- Published:
- USA: Cooperative Communicators Association
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13097
- Notes:
- 2 pages
- « Previous
- Next »
- 1
- 2
- 3
- 4