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2. A pilot qualitative case study of agricultural and natural resources scientists’ twitter usage for engaging public audiences
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Loizzo, Jamie (author), Jones, Catherine (author), and Steffen, Abby (author)
- Format:
- Online journal article
- Publication Date:
- 2019-11
- Published:
- Association for Communication Excellence
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11049
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(4)
- Notes:
- 22 pages., via online journal., Scientists are frequently asked to broadly share their expertise and research with a variety of audiences, beyond typical academic circles in their home disciplines. That could include developing community engagement programs, school outreach, leveraging online social networks, and other activities. The purpose of this study was to examine U.S. agricultural and natural resources (ANR) scientists’ typical science communication channels, their experiences utilizing Twitter for sharing their knowledge, research, and engaging in online public science discussion. Diffusion of Innovations theory and the model of science in-reach versus outreach guided this study. Researchers used a qualitative case study design. Data collection included ANR scientist interviews (n = 8) and application of Internet-based research methods for observing scientists’ Twitter activities. Four themes emerged from the data: 1) academic journals and conferences as scientists’ typical communication channels, yet Extension efforts help to broaden audiences, 2) scientists expected research to be peer-reviewed before public dissemination to combat misinformation and spreading of ‘junk science’, 3) scientists balanced professionalism, personalization, promotion, and Twitter hashtags for engagement, and 4) scientist-identified barriers to using Twitter included lack of time and avoiding heated discussions. Recommendations include revisiting scientists’ job descriptions and expectations for online science engagement. Also, there should be continual development and implementation of science communication training for scientists targeting best Twitter practices, growing followers for outreach beyond academic colleagues and groups, using visuals for online engagement, intentional scheduling for social media, and how to effectively navigate heated online discussions.
3. A prescription for health: (pseudo) scientific advertising of fruits and vegetables in the early 20th Century
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Nelson, Michelle R. (author), Das, Susmita (author), and Ahn, Regina Jihea (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D11560
- Journal Title:
- Advertising and Society Quarterly
- Journal Title Details:
- 21(1)
- Notes:
- 58 pages., Journal article via online., Historical analysis of print advertising in the early 20th Century revealed that "in an era of scientific discovery and therapeutic ethos, fruits and vegetables were advertised as medical tonics, with 'prescriptions' that included recommended daily doses, to ward off or cure real or imagined medical ailments (flu, listlessness, acidosis)." Findings identified social positives and negatives associated with this practice. Researchers recommended use of a broader social marketing and transdisciplinary approach.
4. A strategy for training trainers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Zapata, Vicente (author) and Centro Internacional de Agricultura Tropical, CIAT Cali, Columbia
- Format:
- unknown
- Publication Date:
- unknown
- Published:
- Banco Interamericano de Desarrollo (BID)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 170 Document Number: C18629
- Notes:
- 1 page; in binder w/C18628
5. Addressing scientific literacy in Oklahoma: the STEMist program
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Branscum, Hannah (author) and Sallee, Jeff (author)
- Format:
- Online journal article
- Publication Date:
- 2019-06
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10609
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(3)
- Notes:
- 4 pages., Article #:3IAW1, via online journal., Scientific literacy is essential for success of youth and adults in the 21st century. In 2017, Oklahoma 4-H Youth Development initiated a fellowship program to address scientific literacy throughout Oklahoma: the STEMist program. Through this program, college students with a background or interest in science are recruited, trained, and sent to teach science workshops to youths at various educational events during the summer months. In its inaugural year, the program reached over 2,000 youths. The program addresses scientific literacy, aids in career readiness, and promotes 4-H to audiences previously unaware of the positive impact it can have on today's young people.
6. Agricultural Scientists’ Perceptions of Working with Reporters
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ruth, Taylor K. (author), Young, Laura (author), and Rumble, Joy (author)
- Format:
- Journal article
- Publication Date:
- 2021-10-01
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12306
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- Vol. 105, Issue 3
- Notes:
- 20 pages., Mass media is the main source of scientific information for most Americans, but inaccuracy of reporting has threatened the public’s understanding of science. Perceived media bias and fake news has also made the public skeptical of the media, and scientists’ perceptions are no different. Because scientists are the most trusted source for scientific information in America, it is important they remain willing to work with the media. This study used the Theory of Planned Behavior (TPB) to explore scientists’ perceptions of working with reporters, including their attitude, subjective norms, behavioral control, and intent to engage with the media in the future. In-depth interviews were conducted with 13 tenure-track faculty at the University of Florida’s Institute of Food and Agricultural Sciences (UF/IFAS) in spring 2018. These participants represented low, moderate, and high communicators. The findings from this study indicated mostly negative attitudes toward reporters due to skepticism in their ability to accurately report science. Behavioral control was also limited due to time and ability constraints, but participants recommended trainings as ways to increase behavioral control. Subjective norms were somewhat mixed, with some positive norms from mentors but perceived negative norms from the public. Despite negative attitudes toward reporters, intent to engage with the media was mixed. However, subjective norms and behavioral control were often discussed as reasons to not engage with reporters. The findings from this study offered recommendations for both practice and research to help foster positive relationships between scientists and reporters.
7. Agricultural communication and climate: understanding ACDC's users and collection
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Shearer, Janis J. (author)
- Format:
- Research report
- Publication Date:
- 2020-08
- Published:
- International: Agricultural Communications Documentation Center, University of Illinois
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11955
- Notes:
- Research poster presented at the U.S. Agricultural Information Network (USAIN) virtual conference 2020. Via online by open access. 3 pages., Presentation of findings from a term-frequency analysis of climate change communications document records added to the Agricultural Communications Documentation Center collection, University of Illinois, during the 2019-2020 academic year. Researcher used a word art tool to create word clouds representing frequency of subject terms, publication title words, and subject countries used in citations.
8. Agricultural communications minor
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Thomson, Joan S. (author)
- Format:
- Course materials
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09818
- Notes:
- NCR-90 Collection, Pennsylvania State University, 1 page.
9. Agricultural information on air: analyzing farm radio through contemporary models of science communication. A comparison of three cases in rural Kenya
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Oswald, Fabian (author) and Kalsruhe Institute of Technology
- Format:
- Dissertation
- Publication Date:
- 2019-04-02
- Published:
- Germany: Kalsruhe Institute of Technology
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11122
- Notes:
- 196 pages., via institutional depository., Fabin's work is based on Kilimo Media’s work. He sought to investigate how information flow through agricultural radio programs in local languages is structured and whether contemporary theories of science communication are observable in the practice of farm radio through a cross-case study approach. Fabian held qualitative interviews with local actors and group discussions with farmers in Kajiado, Marsabit and Kitui counties and three radio stations Bus radio, Radio Jangwani and Syokimau FM.
10. Agricultural science writing: a workshop
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Taylor, Hal R. (author)
- Format:
- Manuscript
- Publication Date:
- n.d.
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 193 Document Number: D07243
- Notes:
- Hal R. Taylor Collection, Author, Unpublished set of teaching resources. Features 25 sessions and 26 exercises for an 18-day workshop on agricultural science writing.